- Establishment by Credit: Market economy is credit economy. Credit is the guarantee of the life of the enterprise.

- Customer Supreme: Satisfy customer demands, provide excellent products and service, the success of customers is our pursuit

- Excellence Pursuit: Win the market with excellent products and service, create the best enterprise, self-challenge, Personal Mastery

- Innovative Development: Meet the changing needs with innovative thought and lead the market with innovation prior to market change so as to remain invincible in the fierce market competition

- Team Success: The common value leads the individual value. The strength of the team encourages us to march forward.